IHOP noticed an unusual trend: fantasy football managers who finished last in their leagues were spending 24 hours at their restaurants as punishment, where every pancake they ate knocked an hour off.
We figured if people were going to suffer, we could at least help. So we teamed up with Malik Nabers, whose injury-filled season wrecked countless fantasy teams, to launch Bottomless Pancakes and make last places punishments more affordable.
We even sent influencers kits packed with everything they’d need to survive a 24-hour IHOP challenge if they finished in last.
