I’ve gotten to work on two different PetSmart holiday spots in my time at DLA. The the most recent, “Make Merry Memories” was created for the ‘23 holiday season. In this spot, we travel inside a magic advent calendar to see all the ways that PetSmart helps pets and pet parents Make Merry Memories together during the holidays.

For PetSmart’s ‘22 holiday campaign, we created a whimsical neighborhood filled with familiar faces, featuring Tika the Iggy, Maxine the Fluffy Corgi, and Drag Race star Jujubee. We also worked with Grammy Award winning artists Barlow and Bear to reimagine our campaign tune, bringing some holiday flair for the season.

Select press: AdAge

CCO: Ryan Lehr
CD: Brynn Good, Shiran Teitelbaum
Sr. AD: Chad Corbin, Harper Biewen
Sr. CW: Bryce Pangman
Agency: Deutsch LA