Everywhere you look drink brands are telling you what you should be doing. Drink kefir smoothies to be more mindful. Have a mushroom elixir to boost your mood. Honestly, isn’t the only thing a drink should do… taste good? That’s the stance Snapple took in their new brand campaign, and we helped them go straight at these so-called functional beverages with a Times Square takeover that reminded New Yorkers what a drink is really for: flavor.
